As the tides change, more African-Americans—both nationally and abroad—are getting into the haircare and beauty supply store industry, while also making sure that they are doing business with other Black beauty entrepreneurs in the process.“Koreans used to control the market, now they are selling the stores back to us because their kids do not want to take on the store,” says Sam Ennon, President and CEO of The Black Owned Beauty Supply Association . Over the past 15 years, the organization has helped open 450 Black-owned beauty supply stores across the country.
“The second and third generation (of Korean Americans) went to college and go into other professions,” Ennon added. “We’re very pleased with the future of the Black haircare industry where it’s going because more entrepreneurs, more young people are getting into the business,” Ennon shared recently with CNBC. This new trend presents a unique, yet profitable, opportunity for the Black community and combats the continuous racial profiling many of us have experienced or witnessed shopping in most Asian-owned stores. Just this month, two black women were physically attacked by a store owner.
Despite being such a highly-visible staple in our community, there are still several unknowns within, and about, the industry. To answer some of the outstanding questions about breaking into the business, we reached out to several store owners who shared some of the gems they’ve learned on their entrepreneurial journeys in hopes of helping out the next generation of black beauty store bosses. Keep reading below to hear what they had to say.