The new multifamily buildings in your neighborhood actually slow displacement.
” . . . That discussion of gentrification is instead frequently diverted to what the buildings look like is a massive coup on behalf of existing property owners. Those current owners often want to maintain aesthetic control, sometimes as a means of blocking new homes from being built (experts have found that historic preservation is often weaponized to prevent new, more affordable housing options).
It is fine to dislike the way a home looks; not all art is for everyone. But the convergence of aesthetic preferences and physical displacement under the same “gentrification” banner only serves to maintain the current system of housing development, one that has made housing prohibitively expensive for many Americans and displaced people under countless different architectural styles.
The problem with this conflation became clear when I looked into the building depicted in the aforementioned Camden TikTok video. Branch Village isn’t a “gentrification building.” It’s actually an affordable housing project funded in part by low-income housing tax credits. According to the Courier-Post, the project’s second phase included the construction of 75 townhomes, all of which “will be considered affordable, accessible to those making less than 80 percent of the area’s median income.” Per an affordable housing database, the development now has 245 units.
Despite the primary concern of gentrification usually being the displacement of low-income residents, the top two comments on the Camden video, which collectively received 76,000 “likes,” were stylistic complaints: “why is it ALWAYS h&r block green, and “they really had to pick the worst colors didn’t they?”
This is common in gentrification discourse. People want to use a word that evokes visuals of marginalized communities being displaced, either through evictions, rising prices, or even violent displacement. But, after prodding, the actual concern is artistic. The rhetorical sleight of hand is not always intentional. For many, the concepts of “new, modern buildings” and “displacement” have simply become inextricable. But the confusion around how the word gentrification is being used has real policy consequences: If people believe that new buildings work against housing affordability, they will oppose the very policies necessary to solve the nation’s housing affordability crisis . . .”