News, analysis and commentary from the black left.
Bruce A. Dixon is managing editor at Black Agenda Report, and a state committee member of the Georgia Green Party. He can be reached via this site’s contact page, or emailed directly at bruce.dixon(at)blackagendareport.com.
"Brands neither say what they mean, nor mean what they say. Brands are stories, brands are narratives contrived to get specific emotional reactions, to pull real or imagined memories, sights, smells or feelings from a target audience. To do this brands operate outside of and independent from fact and/or logic. Reparations is not a movement, it’s a brand."