Today, rap music is filled with messages that tell its consumers what to buy and how much one must spend in order to be cool, hip, accepted, successful, and one of the new popular go-to words, “relevant.” When Jay-Z proclaimed the only way to look cool and get women in a club was to “pop” bottles of $200 bottles of Cristal, people followed suit.
Our dollars are votes, and every time we spend one dollar, we send a message of what our values are, what’s important to us and how the economy can best suit our needs and make money in the process. If everyone stopped buying peanut M&Ms, Mars would discontinue them and make something we want and would be willing to buy. Our dollars have power and Hip Hop has taught us how to relinquish that power and fatten the pockets of the wealthy, while the poor continue to starve."
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